Posts with tag: 'Advertising'

Using Smartphone Price in E-Commerce and Advertising






WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us. How E-Commerce and Advertising Can Use the Price of a Device E-commerce and advertising companies can benefit from linking indicators of willingness to buy (or price elasticity) to the products they are selling. The price […]

Read More...

This Holiday Season, Convert More Mobile Traffic into Sales






The 2016 holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends. At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. […]

Read More...

Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Android Traffic by Price






When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using. How Mobile Marketing Tech Leaders Get Ahead Sophisticated brands and mobile advertisers can correlate the smartphone model to other demographic and technographic segmentation criteria, leading to better targeting and improved ROI. But what if you could instantly also know the price of their smartphone. For advertisers, using smartphone price as an indicator of willingness to pay is, well… priceless! We continue to add innovative new […]

Read More...

Using WURFL for Device Detection






For over 10 years, the WURFL Project has provided device detection through SourceForge.   For many developers, WURFL is the first step in creating a great mobile experience. With the founding of ScientiaMobile,  we have investing in new and  innovative products.  Today, ScientiaMobile offers enterprises a number of commercial license options without the limitations of AGPL.  Below is a blog (also published on SourceForge) describing the most popular use case for using WURFL. Device Diversity There are literally thousands of device types in use today. In the Android OS alone, there are over 4,000 permutations of device, screen size, and other […]

Read More...
  • Categories

  • Recent Posts

  • Tags

  • Monthly Archives