Posts with tag: 'AdTech'

Faster Device Detection for Ad Networks with WURFL C#, .NET Users

ScientiaMobile Accelerates Device Detection with a Compiled C# Version of its Highly-Accurate API Solution June 7, 2017 / Reston, Va./ – ScientiaMobile has released a C# module for its high-performance WURFL InFuze device detection solution. Advertising, e-commerce, and other heavy-traffic websites using .NET or C# applications to process millions of transactions daily will benefit from WURFL InFuze’s industry-leading speed and accuracy. “We have always supported .NET customers, but some high-speed industries, like programmatic advertising exchanges, require faster speeds. With WURFL InFuze, we have increased our device detection speeds to surpass their needs. Now, C# apps will perform roughly three times […]

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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This Holiday Season, Convert More Mobile Traffic into Sales

The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends. At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. Our […]

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