Posts with tag: 'Ad Exchanges'

How to Populate IAB OpenRTB Device Object

openRTB device

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand. Shift to Mobile Not only has the amount of time spent online increased in the mobile category, it accounts for 1 trillion mobile minutes in 2016 and has the largest share of online traffic over desktop and tablet (68%). And the ad […]

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Faster Device Detection for Ad Networks with WURFL C#, .NET Users

ScientiaMobile Accelerates Device Detection with a Compiled C# Version of its Highly-Accurate API Solution June 7, 2017 / Reston, Va./ – ScientiaMobile has released a C# module for its high-performance WURFL InFuze device detection solution. Advertising, e-commerce, and other heavy-traffic websites using .NET or C# applications to process millions of transactions daily will benefit from WURFL InFuze’s industry-leading speed and accuracy. “We have always supported .NET customers, but some high-speed industries, like programmatic advertising exchanges, require faster speeds. With WURFL InFuze, we have increased our device detection speeds to surpass their needs. Now, C# apps will perform roughly three times […]

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