The tablet screen size trend is different than smartphones. With smartphones, we see a clear trend that bigger is better – with 59% of the market over 5 inches in diagonal screen size.
Two screen sizes segments clearly emerge from the tablet group:
1) full-size, larger tablets (over 9″ diagonal screen size), and
2) smaller “mini” tablets (less than 9″ diagonal screen size).
The full size segment is the largest market. In particular, the full-size 9.5 to 10” segment has grown from 46.6% in 2017 to 53.6% in 2017 Q2. The largest sizes – over 11″ – have not grown. In fact, despite Apple iPad’s power in the market, the larger iPad Pro versions do not seem to have gained much market share.
Back in 2014, the 7-7.5″ was the largest portion of Mini tablet market. Now in 2017, the smaller “mini” segment has shifted away from the 7 to 7.5” size and is predominated by the 7.5 to 8” size. The 7.5 to 8” segment holds 31.8% of the traffic in 2017 Q2.
Usage of the Full size and Mini markets is also interesting. Read more about the prevalence of portrait vs. landscape orientation here.
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