Secrets of Black Friday: Sneak Peek

Secrets of Black Friday: Sneak Peek

2015 to 2016 Comparisons

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This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.

What This Means for E-Commerce Sites

Generally, this means that advertisers and E-Commerce sites should be prepared to market to mobile phones or optimize their sites earlier for mobile. Websites, especially E-Commerce sites should prepare for more consistently heavy load-bearing traffic around this time of year as well. We recommend using a load-balancing software that can segment traffic based on mobile devices.

Stay Tuned

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