Secrets of Black Friday: Sneak Peek

Secrets of Black Friday: Sneak Peek

2015 to 2016 Comparisons


This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.

What This Means for E-Commerce Sites

Generally, this means that advertisers and E-Commerce sites should be prepared to market to mobile phones or optimize their sites earlier for mobile. Websites, especially E-Commerce sites should prepare for more consistently heavy load-bearing traffic around this time of year as well. We recommend using a load-balancing software that can segment traffic based on mobile devices.

Stay Tuned

Get our latest Mobile Overview Report (MOVR) with more detail about Black Friday and Cyber Monday mobile trends by subscribing here.