RESTON, Va., Nov. 09, 2017 (GLOBE NEWSWIRE) — ScientiaMobile releases new global study of mobile data usage called the Mobile Overview Report (MOVR) finding that after three quarters and many recent smartphone launches, the Apple iPhone 6S remains the most used smartphone in the world.
According to ScientiaMobile, 7.53% of the world’s smartphone usage is made up of Apple iPhone 6S, more than any other smartphone. ScientiaMobile’s MOVR finds that the Apple iPhone 6S is also the most used smartphone in almost every continent except for South America and Africa, which had the Samsung Galaxy J5 and Apple iPhone 6 as the most used, respectively. The most significant share of usage is found to be in Oceania (13%) and North America (10%). For more details, please visit ScientiaMobile’s MOVR Infographic.
Apple iPhone 8 vs. Samsung Galaxy S8 Launches
ScientiaMobile compared usage during the first 39 days after the launch of the flagship smartphones of Apple and Samsung. The Apple iPhone 8 and 8 Plus had a slightly faster penetration than the Samsung Galaxy 8 and 8+. At the end of October 2017, the Apple iPhone 8 Plus had 0.64% market share and the Apple iPhone 8 had 0.42% share of global smartphone usage. In contrast, the first 39 days of the Samsung launches proved less successful, with the Samsung Galaxy S8 generating 0.40% and the Samsung Galaxy S8+ holding 0.38% of global smartphone usage.
ScientiaMobile’s data suggests that the Apple iPhone 8 versions appear on track to outpace the Samsung Galaxy S8 versions in the long run. Even though the Samsung smartphones started selling in April 2017, their market share by end of October 2017 (6 months) was similar to the newly launched Apple smartphones that had been out for only 39 days.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/cdef2866-71b1-4730-9cb0-86a9fc112ac8
iPhone 8 Launch, Most Used iPhone Models
ScientiaMobile compared usage data for all Apple iPhone models over the last quarter. The Apple iPhone 8 and 8 Plus started to arrive in the market in late September 2017. The Apple iPhone 6S continues to be the most popular smartphone in the world, with 7.53% of all smartphone usage. The Apple iPhone 7 is the second most used (7.19%).
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/8b5bc568-88f9-4ebe-b7b4-693baee90519
ScientiaMobile provides ImageEngine, the world’s most advanced device-aware image-resizing CDN. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99% accuracy and is available in many API languages. Its customers include Google and Facebook.
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