“Facebook now derives the vast majority of its revenue from mobile ads. Its sales are growing at a breathtaking clip. People now spend more time on the Facebook app than doing anything else on their phones. Facebook’s embedded web browser — which opens if you click a web link from within the Facebook app — is now used to access nearly as many web pages as the included web browsers on Android and iOS, according to a report by the research firm ScientiaMobile.”
Read the entire article here.
This information is free and published – along with other useful information – in our quarterly MOVR report.
WURFL’s is_App_Webview capability can help you identify App-embedded browsers like Facebook’s. If you need real-time identification, check out WURFL InFuze for enterprise grade device detection.