RESTON, Va. and BENGALURU, India, June 12, 2017 /PRNewswire/ — ScientiaMobile announced today, an agreement with global online fashion marketplace, Voonik, India’s fastest growing fashion company. Voonik will deploy ImageEngine, ScientiaMobile’s smart, image-optimization solution on the nuu:bit global content delivery network (CDN) and edge platform. Image Engine combines its instant mobile device detection, image resizing, with intelligent caching and edge processing on the nuu:bit platform. The result is faster page loading on mobile devices, more sales and conversions, and lower overall operating cost.
Navaneetha Krishnan, CTO and Co-founder of Voonik, states, “90% of our users browse through mobile devices. They want to see high quality product images that load fast and easy, before they make a purchase decision. We needed an enterprise-grade image-resizing CDN to improve customer experience. After evaluating leading CDNs, we found ImageEngine on the nuu:bit edge platform to be the best choice. It has already improved customer browsing experience, reduced our image payload by more than 60%, and has created other efficiencies.”
Mobile online shopping is projected to reach 45% of all e-commerce by 2020. However, 75% of shoppers will abandon a site if it does not load within 5 seconds. ImageEngine CDN addresses this problem by providing:
“We are thrilled to have Voonik as a customer. E-commerce companies are rapidly adopting smart image CDNs because of the value they deliver. Image optimization delivers the biggest improvement in customer experience while saving bandwidth costs,” says ScientiaMobile CEO Krishna Guda.
“We’re excited about our partnership with ScientiaMobile as the consumer’s mobile online shopping experience is more critical than ever,” said Sam Farraj, CEO of nuu:bit, Inc. “Retailers like Voonik can use our global network’s edge platform, security services, and real-time analytics to improve operations and increase mobile conversions.”
Voonik is India’s largest and fastest growing fashion marketplace. Voonik is the leader in the unbranded fashion category with an annual GMV rate of over 120 Million USD. It has over 27 Million registered users, with 20 Million app downloads. Voonik has built best-in-class personalization technology that made it the most engaging ecommerce app in India. On the supply side, it has over 20 Lakh products from more than 25,000 sellers. Voonik has a highly scalable ‘lean’ marketplace business model where it operates without inventory and fulfilment centres.
ScientiaMobile provides ImageEngine, the world’s most advanced device-aware image-resizing CDN. It resizes images for mobile devices and delivers them fast. It improves customer experiences and performance by reducing payload. ScientiaMobile also sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities with 99% accuracy and is available in several API languages. Its customers include Google and Facebook.
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