WURFL.js

Detect the New iPhone on Your Website

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

How it will work

With a simple javascript snippet, WURFL.js can detect the new iPhone and push its device capabilities into your Google Analytics for even more analysis. Without WURFL.js, Google Analytics does not distinguish between iPhone models and identifies them all as “iPhone.” And we all know that the new iPhone will be very different than an iPhone 4. Learn more about getting started here.

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. Mobile World Congress 2017It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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iPhone Model Detection in Google Analytics Infographic

Learn how to add iPhone Model Detection to Google Analytics in 5 Steps
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