How to Populate IAB OpenRTB Device Object

If you are in advertising, you probably already know that digital ad revenue grew in the last year. According to the Interactive Advertising Bureau (IAB), it grew by 22% in 2016, to reach $75.2 billion. But what you might not know is that the shift to mobile and advertising’s influence on mobile buying trends go hand in hand.

Shift to Mobile

Not only has the amount of time spent online increased in the mobile category, it accounts for 1 trillion mobile minutes in 2016 and has the largest share of online traffic over desktop and tablet (68%). And the ad dollars are trying to keep up. In 2016 alone, more than half of digital ad revenue came from mobile.

OpenRTB Device and Programmatic Growth

This is why more agencies and advertising firms are adopting an Open Real-Time Bidding (RTB) exchange to part of their advertising mix. This year RTB is expected to account for 29% of the digital mix (source: eMarketer March 2013) and programmatic advertising accounts for more than two-thirds of U.S. digital display ads. Read More…

Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

Luca Passani, CTO @ScientiaMobile

A man who is not a Liberal at twenty has no heart. A man who is not a Conservative at forty has no head.”
– Attribution is controversial

At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?
Read More…

ScientiaMobile’s WURFL Device Detection for Enterprise Customers Now Available as an NGINX Plus Certified Module

Device Detection Trusted by Thousands of Websites is Certified to Work with NGINX Plus Servers

May 18 – Reston, Va. ScientiaMobile’s WURFL InFuze has passed NGINX’s requirements and earned recognition as an NGINX Plus certified module for their enterprise-ready NGINX Plus application delivery platform. NGINX customers can easily install the certified WURFL module in NGINX Plus deployments to implement device-aware load balancing in their server, optimizing for mobile in downstream applications.

WURFL detects web browsing and instantly delivers 99% accurate mobile device capabilities such as OS, browser, screen size, smartphone price and 500 other capabilities to NGINX Plus. Enterprises can use device detection to drive:

      • Mobile Optimization: Real-time adaptation of page layout, content, and navigation for a superior user experience.
      • Advertising: Targeting, optimization, and analysis of advertisements based on smartphone, tablet, or feature phone information.
      • Analytics: Collection of device intelligence for new dimensions of web usage analytics.

“ScientiaMobile has always recognized NGINX as a leading platform adopted by many heavy-duty sites around the globe. We have supported Open Source NGINX for a long time. Aligning WURFL with NGINX Plus and its Enterprise dimension has been long overdue. We’re thrilled that it has finally happened.” says Luca Passani, CTO of ScientiaMobile.

“WURFL is deployed with NGINX to provide advanced features for device detection, enabling mobile optimization, ad tech, and analytics.” says Paul Oh, Head of Business Development at NGINX. “We’re excited to have ScientiaMobile make these features available to NGINX Plus customers as a certified module.”

Enterprises can start a 30-day trial or purchase WURFL InFuze for NGINX Plus here. Users can optionally schedule automatic updates to the Device Description Repository at intervals that best suit their business needs. These updates will ensure high-accuracy device detection.

ScientiaMobile’s customers; including Google, Facebook, and Amazon; use our device intelligence solutions to deliver great web experiences, faster image downloads, and improve sales conversions from mobile customers. ScientiaMobile leads the industry in terms of accuracy, speed, and innovation. Our suite of device intelligence products (WURFL OnSite, WURFL InFuze, WURFL.js, ImageEngine and WURFL InSight) helps Fortune 500 enterprises effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, IOT devices, and game consoles.

Press Contact:
Bethany Libus
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
11180 Sunrise Valley Drive
Suite 220
Reston, VA 20191

ScientiaMobile Adds Golang Module to WURFL Device Detection

ScientiaMobile Releases WURFL for Golang API to Serve the Growing Community of Enterprises that Require Elegant, Performant, Multi-Threaded Solutions for High-Traffic Services


RESTON, Va., March 30, 2017  — ScientiaMobile has released a new module of its WURFL InFuze device detection solution for the next-generation language Golang. Building on Golang’s strength as a compiled language for concurrent transactions and scalability, WURFL InFuze provides developers with easy integration of mobile device intelligence for their server-side applications.

“We have seen new and existing customers adopt Golang as the programming language of choice. This is hardly surprising. Elegance, the speed of a compiled language, built-in support for multi-threading, and the treatment of functions as first-class objects are aspects that are rarely found together in a language,” says Paul Borile, Director of the InFuze product line at ScientiaMobile.

“By offering a Golang module for our highly accurate WURFL InFuze device detection solution, we are continue our commitment to e-commerce and advertising enterprises that are embracing new technology for mobile optimization and device analytics,” says Krishna Guda, CEO of ScientiaMobile.

Publica, a leading monetization solution for ad publishers, handles thousands of ad requests per second. Ben Antier, Co-Founder of Publica, states, “WURFL InFuze for Golang is the only solution capable of providing accurate device detection at scale. With WURFL InFuze, we are able to empower players all along the advertising value chain, from advertisers to publishers, to make data-driven decisions based on reliable device data.”

WURFL InFuze is the standard for enterprise-grade device detection. In addition to Golang, WURFL InFuze integrates with Apache, NGINX, Microsoft, Microsoft IIS, Node.js, Varnish Cache, HAProxy, and Lighttpd. Developers benefit by installing WURFL InFuze once at the server level and then replicate device intelligence to any application downstream.

ScientiaMobile helps customers optimize their mobile web experience, adapt images for mobile devices, deliver device-aware advertising, and collect device analytics. ScientiaMobile sells WURFL, a constantly-updated repository that catalogues thousands of devices and their capabilities. The WURFL framework enables many organizations, including Fortune 500 companies, to effectively design and analyze web experiences for an ever-growing range of smartphones, tablets, smart TVs, and game consoles.

Media Inquiry Contact:

Bethany Libus

Marketing Analyst, ScientiaMobile


(703) 310-6650 x 118

SOURCE ScientiaMobile

Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. Mobile World Congress 2017It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
Read More…

Load Balancing Now Available with 99% Accurate Device Intelligence

HAProxy Technologies Integrates ScientiaMobile’s WURFL Mobile Device Detection

RESTON, Va., Jan. 25, 2017 — HAProxy Technologies, the company behind the world’s most-widely used software load balancer and application delivery controller, has integrated ScientiaMobile’s WURFL InFuze device intelligence to provide enterprises with scalable application delivery while simultaneously driving mobile optimization and device analytics. Available on both HAProxy Community and HAProxy Enterprise Edition (HAPEE), enterprises can now process mobile web traffic by smartphones, tablets, and desktops and pass WURFL’s device intelligence to downstream applications.


  • Provides increased flexibility and scalability for load balancing via software on virtualized, containerized, and physical platforms.
  • Supports integration of mobile device intelligence into load-balancing logic, enabling more efficient use of mobile web servers.
  • Available on HAProxy Enterprise Edition (HAPEE), an enterprise-class version of HAProxy that includes a robust and cutting-edge code base, enterprise suite of add-ons, expert support, and professional services.
  • Delivers WURFL device capabilities to any downstream application across the network, simplifying mobile optimization and collection of device analytics.


“Forward-thinking enterprises are moving towards efficient load balancing of mobile traffic by using reliable, scalable, and secure software application delivery controllers like HAProxy. With WURFL InFuze, we can increase that efficiency while delivering valuable device intelligence to applications across the enterprise,” said HAProxy Technologies CEO Dujko Radovnikovic.

“We are excited to add HAProxy to our WURFL portfolio to better support our enterprise customers,” said ScientiaMobile CTO Luca Passani. Adding, “WURFL has always focused on innovation and accuracy. This expansion stays true to the high quality of our device intelligence offerings.”

HAProxy users can deploy virtualized, containerized, or physical instances with WURFL support on commodity servers giving them the ability to rapidly respond to traffic while containing costs. WURFL InFuze for HAProxy provides a high-speed API that complements HAProxy’s fast and highly-available application delivery solution.

WURFL users receive weekly updates of the device detection repository, which is more than 99 percent accurate and identifies more than 50,000 devices. HAProxy can pass WURFL’s device intelligence via amended HTTP headers to any downstream application. These applications can leverage WURFL device capabilities such as: device model, device price, device manufacturer, form factor, screen size, screen resolution, OS version, browser, and more.

About ScientiaMobile

Since 2011, ScientiaMobile has introduced six WURFL products, seven server modules, eleven supported coding languages, a fifteen time improvement in server speed, cloud detection, intelligent image CDN, integration with six business intelligence tools, internet of things detection, and more than 500 other device attributes.

About HAProxy Technologies

HAProxy Technologies is the company behind HAProxy, the world’s most widely used software load balancer and application delivery controller.

High-profile websites including Booking.com, GitHub, Reddit, StackOverflow, Tumblr, Vimeo, and Yelp choose HAProxy for reliable performance, advanced security, and extensible features.  Trusted by leading cloud providers such as Amazon Web Services, and serving as the reference load balancer in OpenStack, it sets the standard for superior application delivery.

The company’s range of solutions empower enterprises with the flexibility and confidence to deliver websites and applications with high availability, performance, and security at any scale and in any environment.

HAProxy Technologies is headquartered in Waltham, MA, with offices in France and Croatia.  Learn more at http://www.haproxy.com/

Contact: Bethany Libus, 703-310-6650 x118, bethany@scientiamobile.com

  • Categories

  • Recent Posts

  • Tags

  • Monthly Archives