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Keeping Smartphones Smart

At ScientiaMobile, we take pride in having the highest quality device detection solution available which is why we are smartphone priceconstantly keeping pace with the changing mobile landscape (so you don’t have to). [Check out our Mobile Overview Report for up-to-date mobile analytics]. More than four years ago, in WURFL API 1.5, we created the ‘is_smartphone’ virtual capability. At the time, this innovation allowed our customers to focus on their core competencies and delegate the task of keeping up with the mobile smartphone ecosystem to ScientiaMobile.

Over the last few years, the world of mobile operating systems has undergone drastic changes. As a reminder, when the ‘is_smartphone’ capability was initially launched:

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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What is an Image CDN?

Images are the new norm in online content, and maximizing the speed of images served to customers or webviewers is a recent business challenge that many e-commerce sites and advertising platforms attempt to solve a number of different ways. However, unless images are being served on a Content Delivery Network (CDN), the images served on a website will most likely load too slowly. This happens for many reasons. In this blog we will explain the critical role an image CDN provides to websites, how it’s different than an image management platform or regular CDN, and much more. Read More…

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