News

The Importance of Knowing Physical Device Dimensions

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic. Here’s an example, a customer is advertising luxury shoes, something the average person probably couldn’t afford on regular basis. So they take the physical attributes of the most recent and most expensive phones, like the Apple iPhone X, and only deliver ads to devices with these physical traits. This can increase advertising ROI, clicks, and engagement. Read More…

Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years. Read More…

More Online Shopping Begins and Ends with Mobile

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

The first touch was made up of 40% of smartphones while only 37% consisted of desktop users.  While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over desktop devices. This runs counter to the old traditional wisdom that consumers start on mobile, but move to desktop to finish a purchase.  In fact, even more checkout purchases were made on mobile phone than the initial touch by 2% (42% in total) where as desktop dropped to only 36% of the final touch. [Charts below]

 

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4 Steps to Add ImageEngine to WordPress

As of January 2018, WordPress is currently used by more than 29.4% of the top 10 million websites and for good reason. By installing the popular W3 Total Cache Plugin, WordPress users can easily implement dynamic image optimization by connecting to ImageEngine. Here are some simple and straightforward steps for implementation. Read More…

Let’s Meet at IRCE 2018

We’re excited to meet new eCommerce companies and help them overcome their biggest mobile challenges. If you’re interested in learning more about how we can help with increasing mobile speeds, image optimization, and lowering CDN costs, then we would love to meet you.

Test your site here Read More…

ROI for Image Optimization Solution

By Jasmine Shih of nuu:bit
ROI for Image Optimization
We all live in a fast-paced, ‘any device’, ‘anywhere’ digital world. Your business has opportunities to connect with your audience richly in places and on devices that were not possible even 5 years ago.

However, this ‘always on’ digital world also creates challenges; one of which is that your users are fickle and unless they get a highly responsive, personalized experience you’ll lose them. Take for example website images. In 2016, they “accounted for 63% of an average website’s page weight”, an increase of 12% compared to 2015, reports HTTP Archive, a non-profit permanent repository of web performance information.

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ShopTalk Las Vegas 2018

We’re looking forward to meeting with e-commerce companies in Las Vegas, Nevada from March 18-21.

 

Drop us a line and let us know when is convenient to meet:

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Meet Us at Programmatic I/O in San Francisco

We’re looking forward to meeting with AdTech companies in San Francisco, CA from April 10-11.

 

Drop us a line and let us know when is convenient to meet:

 

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Keeping Smartphones Smart

At ScientiaMobile, we take pride in having the highest quality device detection solution available which is why we are smartphone priceconstantly keeping pace with the changing mobile landscape (so you don’t have to). [Check out our Mobile Overview Report for up-to-date mobile analytics]. More than four years ago, in WURFL API 1.5, we created the ‘is_smartphone’ virtual capability. At the time, this innovation allowed our customers to focus on their core competencies and delegate the task of keeping up with the mobile smartphone ecosystem to ScientiaMobile.

Over the last few years, the world of mobile operating systems has undergone drastic changes. As a reminder, when the ‘is_smartphone’ capability was initially launched:

Read More…

eTail West 2018

We’re looking forward to meeting with e-commerce companies in Palm Springs, CA from Feb 26th- March 1st.

 

Drop us a line and let us know when is convenient to meet:  Read More…

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