53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact,mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. Mobile World Congress 2017It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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iPhone Model Detection in Google Analytics Infographic

Learn how to add iPhone Model Detection to Google Analytics in 5 Steps
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Adaptive Design vs. Responsive Web Design: RWD Pundits Come Full Circle

Luca Passani, CTO @ScientiaMobile, January 2017

I had not blogged for some time, but listening to a conversation that involved Ethan Marcotte and Karen McGrane the other day inspired me to hit the company web log with a new post. The reason for this is because I heard something that I consider big. Very big.

mobile web performance, adaptive design vs. responsive designEthan and Karen are two venerable authorities when it comes to the topic of Responsive Web Design (RWD). Plus, they have real experience with web projects, including mobile web, for large enterprises. This is why, when they speak, taking notice is often a good idea. The conversation on the status of RWD was no exception, because there was a point made by Karen, which Ethan subscribed to, that Adaptive Design is not really defined the way a lot of people say it is.

Before I get to the point, let me revisit what Adaptive Design means to many and how it relates to RWD.

For most authors who have embraced Responsive, Adaptive Design is the evolution of Progressive Enhancement and Mobile First. The adoption of those two philosophies, augmented with the ability to address a set of form factors through Media Queries and breakpoints, is the basis for what they call Adaptive Design. Media Queries are essentially conditional CSS rules that can be evaluated (client-side) based on media features, such as certain minimal screen-size intervals (the breakpoints) in order to tailor the UX for users of smartphones, tablets, and desktops. Read More…

Schedule a Meeting at Mobile World Congress

Secrets of Black Friday: Sneak Peek

2015 to 2016 Comparisons


This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.
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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México


  1. Mayor uso de teléfonos inteligentes (Smartphones)

    En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por ciento. Sin embargo, cuando comparamos la cantidad de uso de tabletas, México estaba ligeramente por detrás de los EE.UU en un dos por ciento. En general, México y los EE.UU tienen un factor de forma muy similar con casi ningún uso de teléfono de función básica (Feature Phone).

  2.   Samsung lidera otros fabricantes

    Con el uso de smartphones y tabletas en México, Samsung es el ganador. El smartphone superior en México es el Galaxy Core II Duos y la tableta superior en México es el Galaxy Tab 3 7.0. Esto demuestra una gran diferencia entre el mercado del EE.UU de smartphones y tabletas que prefiere a Apple en gran medida a través de Samsung.

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Using Smartphone Price in E-Commerce and Advertising

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us.price-of-phone

How E-Commerce and Advertising Can Use the Price of a Device

E-commerce and advertising companies can benefit from linking indicators of willingness to buy (or price elasticity) to the products they are selling. The price of a user’s smartphone or tablet is a strong indicator of the relative wealth and willingness to spend money on an item. MSRP allows them to target ads or products in real time. Innovative companies can act on this willingness to buy in real-time, gauging their e-commerce customers’ wallets and utilizing price discrimination tactics to increase revenue. Likewise, they can link this willingness to spend to other demographic and technographic indicators that an advertiser or e-commerce player might have in their targeted buyer persona.

Contact us here to learn more about the MSRP Beta
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Accuracy of our Device Intelligence

“We know every device that has a browser on the planet.”best-binoculars
-Krishna Guda, Co-Founder & CEO

When it comes to identifying mobile traffic for our customers, we pride ourselves in maintaining industry-leading accuracy of approximately 99 percent. But we don’t stop here. We are constantly improving and advancing our detection software to give our customers the most used mobile and tablet identification to optimize their users mobile experience.

Why We’re the Best in the Business

When compared to others in the mobile detection space, we have far surpassed our competition to offer the most accurate device intelligence solutions for enterprise customers.

Our secret is twofold:

  1. We’ve never stopped investing in accurately identifying the newest user agents in the world,
  2. And we listen to our enterprise customers and create new products to address their needs.

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This Holiday Season, Convert More Mobile Traffic into Sales

131203085858-cyber-monday-1024x576The 2016 holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends.

At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. Our investment translates into sales for you.

E-Commerce Holiday Shopping Trends

Not only will more mobile customers shop online than in stores this year, but according to, smartphone shoppers will generate more sales than tablets for the first time ever. And other trends like REI’s Black Friday closure are still going strong this year. As E-commerce, and more specifically, M-commerce, continues to grow during the holidays, it’s time to refocus your business strategies to target potential customers on different devices.

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