News

Legacy Package Deprecation for WURFL OnSite API for Java

Our team has been working hard on the upcoming release of the WURFL OnSite API for Java (v1.9.4.0), which will be the last release to contain support for the legacy package name (net.sourceforge.wurfl) and the legacy release package. There’s a lot of information below about the package name and why we’re doing it, but the most important thing to know is that current customers need to update to the new package name (com.scientiamobile) to avoid any disruptions to their project(s).

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Smartbytes just got smarter: ImageEngine introduces JPEG2000

JPEG2000 is an image standard created in the year 2000. However, the JPEGs we see on the web today are from the even more ancient JPEG standard created in 1992. The Joint Photographic Experts Group’s intention was to replace the JPEG standard with the new and better JPEG2000 standard. Still, we don’t see many JPEG2000’s on the web. Until now. And ImageEngine is taking full advantage of JPEG2000 and its superior visual image quality and compression algorithms.

What’s Changing with ImageEngine?

“ImageEngine customers can expect to save 57% of the payload of the original image by delivering JPEG2000 images to Safari users.”

During the next two weeks, we will launch full support for JPEG2000. This means that browsers supporting JPEG2000 – typically Safari browsers – will receive smaller size image files with better image quality. According to our tests, devices that support JPEG2000 will enjoy approximately 18% less payload than before. For a Safari browser today, the median optimized JPEG file size delivered through ImageEngine was 26kB. Now, with JPEG2000 enabled, the median file size is is reduced to only 22kB. Read More…

WebRTC Support in Browsers is Growing


WebRTC is a project that provides web browsers and mobile applications with real-time communication (RTC) via simple application programming interfaces (APIs). Many browsers have added versions that support WebRTC to allows audio and video communication to work inside the web page.

Increasingly, web developers are using WebRTC to provide direct peer-to-peer communications. While WebRTC has some shortcomings versus traditional VoIP communications products and services, its availability opens the potential for interesting online services.  Letting people communicate quickly while on webpage can generate a great user experience in eCommerce, customers service, or even healthcare.

Is WebRTC Widely Supported

But how ubiquitous is WebRTC support? Based on our MOVR analysis of 2018 Q1 from all device types (desktop, smartphone, tablets, and others), 80% of all traffic came from a browser version that supported WebRTC. Read More…

The Importance of Knowing Physical Device Dimensions

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic. Here’s an example, a customer is advertising luxury shoes, something the average person probably couldn’t afford on regular basis. So they take the physical attributes of the most recent and most expensive phones, like the Apple iPhone X, and only deliver ads to devices with these physical traits. This can increase advertising ROI, clicks, and engagement. Read More…

Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years. Read More…

More Online Shopping Begins and Ends with Mobile

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

The first touch was made up of 40% of smartphones while only 37% consisted of desktop users.  While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over desktop devices. This runs counter to the old traditional wisdom that consumers start on mobile, but move to desktop to finish a purchase.  In fact, even more checkout purchases were made on mobile phone than the initial touch by 2% (42% in total) where as desktop dropped to only 36% of the final touch. [Charts below]

 

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4 Steps to Add ImageEngine to WordPress

As of January 2018, WordPress is currently used by more than 29.4% of the top 10 million websites and for good reason. By installing the popular W3 Total Cache Plugin, WordPress users can easily implement dynamic image optimization by connecting to ImageEngine. Here are some simple and straightforward steps for implementation. Read More…

Let’s Meet at IRCE 2018

We’re excited to meet new eCommerce companies and help them overcome their biggest mobile challenges. If you’re interested in learning more about how we can help with increasing mobile speeds, image optimization, and lowering CDN costs, then we would love to meet you.

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ROI for Image Optimization Solution

By Jasmine Shih of nuu:bit
ROI for Image Optimization
We all live in a fast-paced, ‘any device’, ‘anywhere’ digital world. Your business has opportunities to connect with your audience richly in places and on devices that were not possible even 5 years ago.

However, this ‘always on’ digital world also creates challenges; one of which is that your users are fickle and unless they get a highly responsive, personalized experience you’ll lose them. Take for example website images. In 2016, they “accounted for 63% of an average website’s page weight”, an increase of 12% compared to 2015, reports HTTP Archive, a non-profit permanent repository of web performance information.

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ShopTalk Las Vegas 2018

We’re looking forward to meeting with e-commerce companies in Las Vegas, Nevada from March 18-21.

 

Drop us a line and let us know when is convenient to meet:

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