eTail West 2018

We’re looking forward to meeting with e-commerce companies in Palm Springs, CA from Feb 26th- March 1st.


Drop us a line and let us know when is convenient to meet:

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Average Age of Smartphone in Asia: 2017 Q4

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR).

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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Enterprises Can Simplify Device Detection Deployment and Scaling with WURFL Microservice for Docker

Accurate Device Detection Now Available for Java, Golang, .NET (C#), PHP, and Node.js Through Docker Containers

RESTON, Va., Feb. 1, 2018 (GLOBE NEWSWIRE) — ScientiaMobile launches WURFL Microservice for Docker to support enterprises that deploy device detection services using Docker containers. These enterprises can easily integrate WURFL into their microservice architecture and seamlessly deploy to servers using Docker’s container framework.

“Docker has grown over 40 percent during the last year among firms that require scalable production environments. ScientiaMobile is rapidly growing its customer base among these types of organizations. We see a great opportunity in the industry, and particularly in the advertising and eCommerce sectors,” says Krishna Guda, Chief Executive Officer, ScientiaMobile.

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Introducing WURFL Microservice for Docker

Luca Passani, CTO @ScientiaMobile


The golden rule: can you make a change to a service and deploy it by itself without changing anything else?

― Sam Newman, Building Microservices


Today, we launched WURFL Microservice for Docker, an extension to the WURFL Microservice product line that we already have for AWS. If you are not familiar with microservices, I recommend that you read this post to make sense of why a WURFL REST API server may be a good idea and why Docker can be a great option for deploying it. In extreme synthesis, adopting a microservice architecture is about splitting up complex systems into software components that speak to one another, with each component only concerned about delivering a coherent set of functions. This is the alternative to old-style “monolithic” applications that depend on a complex “omniscient” database at the center of everything (and, as such, also prone to represent a bottleneck at different levels).

In this context, WURFL Microservice is the evolution of WURFL that turns it into an independent component with a single concern: delivering device information to other components in the system.

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Find Us at Mobile World Congress 2018

We’re excited to meet new advertising companies and help them overcome their biggest mobile challenges. If you’re interested in learning more about how we can help with device targeting, mobile analytics, and high-speed ad transactions and delivery, we would love to meet you.

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What is an Image CDN?

Images are the new norm in online content, and maximizing the speed of images served to customers or webviewers is a recent business challenge that many e-commerce sites and advertising platforms attempt to solve a number of different ways. However, unless images are being served on a Content Delivery Network (CDN), the images served on a website will most likely load too slowly. This happens for many reasons. In this blog we will explain the critical role an image CDN provides to websites, how it’s different than an image management platform or regular CDN, and much more. Read More…

Front End Developer

Mobile Technology Startup Seeking Front End Developer

ScientiaMobile is a passionate, fast-growing computer software company determined to build smarter solutions for our developer community and customers worldwide. Holding various global awards for innovation, we provide mobile device data to companies like Facebook and Google, for use in analytics, advertising and web optimization.
We are looking for an enthusiastic Front End Developer in the Washington, D.C. metro area, who enjoys working in a nimble, small team environment. The ideal candidate loves working with new and emerging technologies to solve interesting problems, and can communicate across groups.

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Most Popular Apple iPhone Launch Results: November to December 2017

At the beginning of the iPhone X launch, there were many challenges to get the phone into the hands of consumers, but one thing is for sure, its select consumer group with a higher willingness-to-pay is smaller than that of the masses who purchased the iPhone 8 or iPhone 8 Plus. What is striking is that the middle of the road or “Goldilocks” approach really did work for Apple. From our findings, the iPhone 8 Plus, the middle market iPhone offered at a Manufacturer’s Suggested Retail Price (MSRP) of $799, was the most popular recently launched iPhone over the past month, starting off at more than 0.26% of all smartphones and growing to 0.40% of all smartphones used.

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ScientiaMobile Launches WURFL Microservice on Amazon Web Services Marketplace

Enterprises and Government Organizations can now Easily Deploy and Scale Device Detection

RESTON, Va., Dec. 20, 2017 (GLOBE NEWSWIRE) — ScientiaMobile added a new product to the Amazon Web Services (AWS) Marketplace making it the first product on the marketplace to offer device detection. ScientiaMobile’s WURFL Microservice enables companies and public sector organizations to improve their web optimization, advertising, and analytics. WURFL Microservice delivers highly accurate device intelligence to enterprises embracing a microservice architecture. Not only is WURFL the most accurate solution in the industry (more than 99 percent accurate) with weekly updates, but it also has the most complete library with over 54,000 devices. WURFL delivers fast performance that effectively scales on multi-core EC2 processor servers.

“Many large organizations are looking to or adopting a microservice architecture. Embracing the new paradigm was the obvious route to follow for ScientiaMobile, so we followed it,” said Luca Passani, chief technology officer, ScientiaMobile. Adding, “WURFL Microservice provides a quickly-deployable device detection subsystem that allows other components in a microservice architecture to obtain device properties. While WURFL Microservice uses REST under the hood, customers will use their favorite programming languages and enjoy performances on par with our traditional in-memory APIs. We believe this to be the best of both worlds.”

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