WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us.
How E-Commerce and Advertising Can Use the Price of a Device
E-commerce and advertising companies can benefit from linking indicators of willingness to buy (or price elasticity) to the products they are selling. The price of a user’s smartphone or tablet is a strong indicator of the relative wealth and willingness to spend money on an item. MSRP allows them to target ads or products in real time. Innovative companies can act on this willingness to buy in real-time, gauging their e-commerce customers’ wallets and utilizing price discrimination tactics to increase revenue. Likewise, they can link this willingness to spend to other demographic and technographic indicators that an advertiser or e-commerce player might have in their targeted buyer persona.