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Embracing Enterprise: WURFL is now a Certified Module for NGINX Plus

Luca Passani, CTO @ScientiaMobile

A man who is not a Liberal at twenty has no heart. A man who is not a Conservative at forty has no head.”
– Attribution is controversial

At the beginning of my professional career I was a staunch supporter of Open Source. As a young engineer, I had no budget, I was not supposed to have a budget, and I had been trained by my years in college to do things without a budget. After all, why use money on projects when using time to hack things together was so much cheaper?
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Load Balance for NGINX with WURFL InFuze

NGINX provides flexible software-based load balancing. And now with the WURFL InFuze for NGINX Plus module, you can quickly inject WURFL’s device intelligence into NGINX Plus’ load balancing logic.

NGINX Load Balancing Based on Smartphone, Tablet, or Other Device Form Factor

Load Balance with NGINX with WURFL InFuze
WURFL provides a number of options for load balancing criteria within Open Source NGINX or NGINX Plus.  We can envision load balancing by operating system, browser type, or the price of the smartphone. In our following example (which will work for both Open Source NGINX and NGINX Plus), we load balance based on the device’s form factor.

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Update API and XML files: The Oxygen of Device Detection

May 2017
By Ken Jones

Device detection is like oxygen for the mobile internet. It keeps your site and advertisements optimized and well analyzed. And, like oxygen, once you have it, you might forget it’s there. Unfortunately, that oxygen can get stale and unless you continue to take deep breaths, your performance will suffer.

Healthy device detection requires you keep two elements of the solution up to date:
1) the API which contains the logic for device detection, and
2) the snapshot XML file which contains the universe of devices.

Important Benefits of API Updates

Many WURFL users may not know how critical it is to keep the API up to date. If you neglect updating the API, you will miss out on several fronts:

  • Accuracy – API logic evolves to identify new user-agent patterns, which, in turn, means recognizing more device types and models. An updated API and XML work together to deliver high accuracy over 99%.
  • Speed improvements – ScientiaMobile has been improving the performance of the API constantly throughout the years. For example, from version 1.6.2.2 (September 2015) to our 1.8.4.0 (April 2017), the speed of the WURFL OnSite Java API accelerated 5X. The WURFL InFuze API is now 10X faster!
  • New capabilities and features – We add new, powerful virtual capabilities such as is_robot() or is_app() all the time. You’ll need to update your API to take advantage of them.

In short, while you may not want to rush to update the API minutes after a newer version is released, updating the API once every quarter or two is highly recommended. Just so you know, 34% of our support requests are from customers who have failed to update their installations and only recognized issues when their data started looking way out of whack.

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Israel Smartphone Usage: 2017 Q1

Israel top smartphones
Israel’s smartphone usage follows several larger global trends. For example, the Samsung Galaxy S5 is the country’s most popular phone, with 7% of smartphone usage. The S5 is rather old in smartphone terms. This age points to larger issues with Samsung’s recent launch of the S8. The S7 and S7 Edge (both at 5%) are growing and are the next most popular Android devices.

The iPhone 6 is the most popular iPhone at 5%. LG’s G3 (4.5%) and G4 (3.6%) smartphones have a significantly larger market share than in the United States.

For more information on the Israeli market, sign up for MOVR and download our 2017 Q1 report.

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Img Srcset: Are You Resizing Your Images For The Mobile Web?

Over-sized image payloads slow down the web – particularly on mobile devices.

Yes, those hero images look great on large 4K displays used by graphic designers, but it is overkill for an average smartphone user. New HTML elements make it possible to deliver appropriately-sized images to mobile devices. But is the framework too cumbersome to use? Are there better alternatives for delivering right-sized images? In the latest MOVR report, we look at browser readiness for img srcset and picture HTML elements.

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Smartphone Price and Your Website: User Demographics

Smartphone Price: Instant Economic Demographic

A website using WURFL device detection can instantly learn a user’s smartphone price. This info is one of the few economic indicators that a website can instantly discern about a customer. Websites’ user bases vary based on their affluence and willingness to purchase. MSRP (Manufacturer’s Suggested Retail Price) is a great tool for identifying a user’s economic preferences. In our MOVR research, we studied billions of hits and profiled them by their website category.
average price of smartphone by website category

There is an over $300 variance in the average price of Android smartphones that visit these sites. Right in the middle are Shopping websites at $447/smartphone. Not surprisingly, e-commerce sites draw a wide range of users and their average MSRP is well-distributed.

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Samsung Galaxy S8 vs. iPhone 8: What Is At Stake?

To say much is at stake in the launch of the Samsung Galaxy S8 and the next iPhone launch is a huge understatement. Particularly for Samsung. After their debacle with the Note 7 with its fires and eventual recall, Samsung needs a win.

Samsung Galaxy S8 Launch

In fact even without the Note 7 issues, Samsung has much on the line. Looking at the launches and usage of the S5, S6, and S7, we see trends that highlight the importance of S8’s launch.

Samsung Galaxy 8 and Launch History

First, the Samsung S5 was one of the most popular and successful smartphones in history. S5 has been out for 3 years, and until early 2017, it was Samsung’s most widely used model – despite the launch of the S6 and S7. The S6 never matched the S5 in market share. And now, the S7 has taken over the lead as Samsung’s most popular phone (2.6% of total smartphone usage). But the big risk is the aging S5 population. Can Samsung hold onto these customers – representing 2.2% of the market today?

Samsung is pulling out all the stops to make the S8 a winner, hold onto their S5 legacy customers, and attract iPhone and other Android users. As of early April 2017, it’s too early to tell if this method works. But our MOVR report tracks real-time usage and we’ll provide updates soon. (Detailed and up-to-date intelligence is also available to customers under commercial agreements)

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact,mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.


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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. Mobile World Congress 2017It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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