To say much is at stake in the launch of the Samsung Galaxy S8 and the next iPhone launch is a huge understatement. Particularly for Samsung. After their debacle with the Note 7 with its fires and eventual recall, Samsung needs a win.
In fact even without the Note 7 issues, Samsung has much on the line. Looking at the launches and usage of the S5, S6, and S7, we see trends that highlight the importance of S8’s launch.
Samsung Galaxy 8 and Launch History
First, the Samsung S5 was one of the most popular and successful smartphones in history. S5 has been out for 3 years, and until early 2017, it was Samsung’s most widely used model – despite the launch of the S6 and S7. The S6 never matched the S5 in market share. And now, the S7 has taken over the lead as Samsung’s most popular phone (2.6% of total smartphone usage). But the big risk is the aging S5 population. Can Samsung hold onto these customers – representing 2.2% of the market today?
Samsung is pulling out all the stops to make the S8 a winner, hold onto their S5 legacy customers, and attract iPhone and other Android users. As of early April 2017, it’s too early to tell if this method works. But our MOVR report tracks real-time usage and we’ll provide updates soon. (Detailed and up-to-date intelligence is also available to customers under commercial agreements)