movr

The Importance of Knowing Physical Device Dimensions

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic. Here’s an example, a customer is advertising luxury shoes, something the average person probably couldn’t afford on regular basis. So they take the physical attributes of the most recent and most expensive phones, like the Apple iPhone X, and only deliver ads to devices with these physical traits. This can increase advertising ROI, clicks, and engagement. Read More…

Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years. Read More…

Average Age of Smartphone in Asia: 2017 Q4

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR) Read More…

North American Smartphone Price Trends (MSRP) by Country 2017 Q4

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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2017 Q4 Download Complete MOVR

Most Popular Apple iPhone Launch Results: November to December 2017

At the beginning of the iPhone X launch, there were many challenges to get the phone into the hands of consumers, but one thing is for sure, its select consumer group with a higher willingness-to-pay is smaller than that of the masses who purchased the iPhone 8 or iPhone 8 Plus. What is striking is that the middle of the road or “Goldilocks” approach really did work for Apple. From our findings, the iPhone 8 Plus, the middle market iPhone offered at a Manufacturer’s Suggested Retail Price (MSRP) of $799, was the most popular recently launched iPhone over the past month, starting off at more than 0.26% of all smartphones and growing to 0.40% of all smartphones used.

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JPEG 2000 and JPEG XR Support by Browser

JPEG 2000 Support by Browser

The majority  (79.42%) of  browsers do not support JPEG 2000 image format. Of the browsers that do support JPEG 2000, Mobile Safari makes up the majority with 14.48% share. All other browsers that support JPEG 2000 have less than 3% share and span six different types. Facebook on iOS, Safari, and Chrome Mobile are in 2nd, 3rd, and 4th places (2.22%, 1.66%, and 1.20% respectively).

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Smartphone and Tablet Portrait Orientation Usage 2017 Q3

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android. Apple’s iPhones tend to have a higher usage in portrait mode than its comparably sized Android smartphones.  Conversely, iPads tend to be held in landscape more often than comparable Android tablets.

 

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Apple iPhone 8 Launch vs. Samsung Galaxy S8

Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus have a slightly faster penetration rate vs. Samsung 8 and 8+. After 39 days, the iPhone 8 Plus had 0.64% and the iPhone 8 had 0.42% of global smartphone usage. Compare this to the first 39 days of the Samsung launch, with the S8 generating 0.40% and the S8+ holding 0.38% of smartphone usage.
Apple iPhone 8 Launch

iPhone 8 versions appear on track to outpace the Samsung S8 versions in the longer run also. Even though the Samsung phones started selling in April 2017, their market share by end of October 2017 (~6 months) was very similar to the newly launched iPhones that had been out for only 39 days. At end of October the Samsung S8 had 0.63% of global smartphone usage, and the S8+ had 0.42%.
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2017 Q2 Download Complete MOVR

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