Smartphones and Tablets have become a part of our everyday lives, but how are they typically held and used? People use both Portrait and Landscape orientation to conduct their everyday tasks such as watching a video, taking a picture or even browsing the internet from their device. Why is this important? Ultimately, what we need is versatility among the tablets and smartphones of today and tomorrow. We need websites that can predict and that adapt to a user’s orientation. In the MOVR 2017 Q2 report, we have updated a study that measures the orientation at the time we detect the device (usually the initial page load).
Most smartphones are used in portrait orientation, with the most popular size (6 to 6.5”) showing 91% portrait usage. In 2017 Q2, only 4.2% of all tablets were shown to be <7” in size which most likely explains the increasing trend in landscape orientation usage.
Smartphone screen sizes of 5.5 to 6” grew from only being 7.5% in 2014 to 43.3% in 2017, which is a monumental increase in the percentage of them in the market. The trend continues to grow and with it we see that the screen size of the most used smartphones (5.5 to 6” and 6 to 6.5”) directly correlates to the sizes with the highest use of portrait orientation.
As you transition from the large smartphone size (6.5” to 7”), you encounter two tablet categories:
1) smaller “mini” tablets (less than 9″ diagonal screen size), and
2) full-size, larger tablets (over 9″ diagonal screen size).
Moving from the large smartphones to the “mini” tablet size (7-8”), there is an immediate 34% increase in landscape orientation usage. Landscape usage continues to grow as tablet size increases. (The 8 to 9” category is the only exception to this trend, but it is still 17% higher than the large smartphone category).
Larger tablets are more likely to be used akin to a desktop computer with users purchasing a keyboard and using it in landscape orientation because the screen size is naturally bigger. There are certain applications that also force the user to use landscape orientation such as Netflix and YouTube which are more likely used more on larger tablets for viewing pleasure. However, the “mini” tablet segment is more likely to be used as readers – or for reading websites that are more prone to a single vertical column.
Apple is the only brand with more landscape orientation. This can be attributed to the Apple iPad Airs (9.5 to 10”) which hold the most significant market share for tablets. Samsung controls the tablet market share in both South America and Africa with their Samsung Galaxy Tab 3 Lite (7 to 7.5”) but that still pales in comparison to the grasp Apple has on the market. The smaller screen size tablet could attribute to a more even distribution of usage between portrait and landscape orientation.
RESTON, Va., May 10, 2017 — ScientiaMobile released their Mobile Overview Report (MOVR) last week, in which it found that the iPhone 6S was the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago.
According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone 6S usage continues to grow despite the iPhone 7 launch. The iPhone 7 user-base is still on an upward trajectory, ending March at 3.6%, earning third place among iPhones. Given the size of the iPhone 6 user-base, the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers.
This launch trend history is helpful to e-commerce and advertising websites, who rely on mobile optimization to display their products and services accurately and within seconds to customers across all devices. ScientiaMobile offers its WURFL device detection for mobile optimization, image optimization, and device analytics solutions for 99% accurate device detection for companies like Facebook and Google.
In addition to the iPhone device trends, this quarter’s MOVR looks at:
ScientiaMobile also offers premium mobile reporting for investment, consulting, telecommunications, and other industries interested in in-depth analysis for their client or research needs. For a customized report, please contact sales.
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This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.
En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por ciento. Sin embargo, cuando comparamos la cantidad de uso de tabletas, México estaba ligeramente por detrás de los EE.UU en un dos por ciento. En general, México y los EE.UU tienen un factor de forma muy similar con casi ningún uso de teléfono de función básica (Feature Phone).
Con el uso de smartphones y tabletas en México, Samsung es el ganador. El smartphone superior en México es el Galaxy Core II Duos y la tableta superior en México es el Galaxy Tab 3 7.0. Esto demuestra una gran diferencia entre el mercado del EE.UU de smartphones y tabletas que prefiere a Apple en gran medida a través de Samsung.
The 2016 holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends.
At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. Our investment translates into sales for you.
Not only will more mobile customers shop online than in stores this year, but according to eMarketer.com, smartphone shoppers will generate more sales than tablets for the first time ever. And other trends like REI’s Black Friday closure are still going strong this year. As E-commerce, and more specifically, M-commerce, continues to grow during the holidays, it’s time to refocus your business strategies to target potential customers on different devices.
1. Higher Smartphone Usage
Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage.
2. Samsung Leads Manufacturers
With both the top smartphone and tablet usage in Mexico, Samsung is the clear winner. The top smartphone in Mexico is the Galaxy Core II Duos and the top tablet in Mexico is the Galaxy Tab 3 7.0. This demonstrates a large difference between the U.S. smartphone and tablet market which prefers Apple largely over Samsung.
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