mobile trends

The Importance of Knowing Physical Device Dimensions

Some of our specific WURFL device detection capabilities identify physical elements of devices (smartphones, tablets, etc.). With this information our customers can pinpoint and target ads to newer devices, or older devices, depending on their desired demographic. Here’s an example, a customer is advertising luxury shoes, something the average person probably couldn’t afford on regular basis. So they take the physical attributes of the most recent and most expensive phones, like the Apple iPhone X, and only deliver ads to devices with these physical traits. This can increase advertising ROI, clicks, and engagement. Read More…

Changes in Brazilian Smartphone Usage: 2015 Q1 vs. 2018 Q1 Comparison

Brazil is a country full of change and increasing global impact, which is why we decided to focus on Brazil for our 2018 Q1 Mobile Overview Report (MOVR). We took a look a the top 10 smartphones and the top manufacturers, then and now, to see what trends we could find over the past three years. Read More…

More Online Shopping Begins and Ends with Mobile

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

The first touch was made up of 40% of smartphones while only 37% consisted of desktop users.  While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over desktop devices. This runs counter to the old traditional wisdom that consumers start on mobile, but move to desktop to finish a purchase.  In fact, even more checkout purchases were made on mobile phone than the initial touch by 2% (42% in total) where as desktop dropped to only 36% of the final touch. [Charts below]

 

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Average Age of Smartphone in Asia: 2017 Q4

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR) Read More…

North American Smartphone Price Trends (MSRP) by Country 2017 Q4

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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JPEG 2000 and JPEG XR Support by Browser

JPEG 2000 Support by Browser

The majority  (79.42%) of  browsers do not support JPEG 2000 image format. Of the browsers that do support JPEG 2000, Mobile Safari makes up the majority with 14.48% share. All other browsers that support JPEG 2000 have less than 3% share and span six different types. Facebook on iOS, Safari, and Chrome Mobile are in 2nd, 3rd, and 4th places (2.22%, 1.66%, and 1.20% respectively).

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Smartphone and Tablet Portrait Orientation Usage 2017 Q3

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android. Apple’s iPhones tend to have a higher usage in portrait mode than its comparably sized Android smartphones.  Conversely, iPads tend to be held in landscape more often than comparable Android tablets.

 

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Apple iPhone 8 Launch vs. Samsung Galaxy S8

Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus have a slightly faster penetration rate vs. Samsung 8 and 8+. After 39 days, the iPhone 8 Plus had 0.64% and the iPhone 8 had 0.42% of global smartphone usage. Compare this to the first 39 days of the Samsung launch, with the S8 generating 0.40% and the S8+ holding 0.38% of smartphone usage.
Apple iPhone 8 Launch

iPhone 8 versions appear on track to outpace the Samsung S8 versions in the longer run also. Even though the Samsung phones started selling in April 2017, their market share by end of October 2017 (~6 months) was very similar to the newly launched iPhones that had been out for only 39 days. At end of October the Samsung S8 had 0.63% of global smartphone usage, and the S8+ had 0.42%.
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Detect the New iPhone on Your Website

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

How it will work

With a simple javascript snippet, WURFL.js can detect the new iPhone and push its device capabilities into your Google Analytics for even more analysis. Without WURFL.js, Google Analytics does not distinguish between iPhone models and identifies them all as “iPhone.” And we all know that the new iPhone will be very different than an iPhone 4. Learn more about getting started here.

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Most Used Chipsets: Samsung and Apple Smartphones

Samsung Chipset Exynos 9Apple Chipset A8Samsung Chipsets

It’s no secret that Samsung uses both its own Exynos chipset as well as Qualcomm’s Snapdragon. Our most recent MOVR (Mobile Overview Report) 2017 Q2, found various versions of the Exynos chipsets account for 73%, whereas Snapdragon accounts for 24%.
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