mobile trends

Average Age of Smartphone in Asia: 2017 Q4

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR).

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North American Smartphone Price Trends (MSRP) by Country 2017 Q4

In North America, we broke apart each country’s average smartphone price (Manufacturer’s Suggested Retail Price, or MSRP) for 2015 to 2017. Then, we noticed the most significant difference in the OS of smartphones (Android or iOS), so we decided to compare MSRP for these countries in two separate graphs below. For a more detailed report, please download our 2017 Q4 Mobile Overview Report (MOVR).

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JPEG 2000 and JPEG XR Support by Browser

JPEG 2000 Support by Browser

The majority  (79.42%) of  browsers do not support JPEG 2000 image format. Of the browsers that do support JPEG 2000, Mobile Safari makes up the majority with 14.48% share. All other browsers that support JPEG 2000 have less than 3% share and span six different types. Facebook on iOS, Safari, and Chrome Mobile are in 2nd, 3rd, and 4th places (2.22%, 1.66%, and 1.20% respectively).

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Smartphone and Tablet Portrait Orientation Usage 2017 Q3

In previous MOVR reports, we explored how frequently phones and tablets were held in portrait orientation (vs. landscape).  In the MOVR 2017 Q3, we broke out Apple devices from Android. Apple’s iPhones tend to have a higher usage in portrait mode than its comparably sized Android smartphones.  Conversely, iPads tend to be held in landscape more often than comparable Android tablets.


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Apple iPhone 8 Launch vs. Samsung Galaxy S8

Comparing the first 39 days after the launch of the flagship smartphones of Apple and Samsung, iPhone 8 and 8 Plus have a slightly faster penetration rate vs. Samsung 8 and 8+. After 39 days, the iPhone 8 Plus had 0.64% and the iPhone 8 had 0.42% of global smartphone usage. Compare this to the first 39 days of the Samsung launch, with the S8 generating 0.40% and the S8+ holding 0.38% of smartphone usage.
Apple iPhone 8 Launch

iPhone 8 versions appear on track to outpace the Samsung S8 versions in the longer run also. Even though the Samsung phones started selling in April 2017, their market share by end of October 2017 (~6 months) was very similar to the newly launched iPhones that had been out for only 39 days. At end of October the Samsung S8 had 0.63% of global smartphone usage, and the S8+ had 0.42%.
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Detect the New iPhone on Your Website

The new iPhone is here, and WURFL.js now detects it in the wild!

Apple released the new iPhone in September. Our researchers are already detecting the new iPhone among the more than 2 billion other user agents per month they analyze. If you use WURFL.js, then you will start to see the new iPhone and all other iPhone models. Sign up to get our new iPhone 8 detection here.

How it will work

With a simple javascript snippet, WURFL.js can detect the new iPhone and push its device capabilities into your Google Analytics for even more analysis. Without WURFL.js, Google Analytics does not distinguish between iPhone models and identifies them all as “iPhone.” And we all know that the new iPhone will be very different than an iPhone 4. Learn more about getting started here.

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Most Used Chipsets: Samsung and Apple Smartphones

Samsung Chipset Exynos 9Apple Chipset A8Samsung Chipsets

It’s no secret that Samsung uses both its own Exynos chipset as well as Qualcomm’s Snapdragon. Our most recent MOVR (Mobile Overview Report) 2017 Q2, found various versions of the Exynos chipsets account for 73%, whereas Snapdragon accounts for 24%.
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Smartphone vs Tablet Orientation: Who’s Using What?

Screen Orientation by Size

Smartphones and Tablets have become a part of our everyday lives, but how are they typically held and used? People use both Portrait and Landscape orientation to conduct their everyday tasks such as watching a video, taking a picture or even browsing the internet from their device. Why is this important? Ultimately, what we need is versatility among the tablets and smartphones of today and tomorrow. We need websites that can predict and that adapt to a user’s orientation. In the MOVR 2017 Q2 report, we have updated a study that measures the orientation at the time we detect the device (usually the initial page load).

Smartphone vs Tablet Orientation: Who’s using what?

Most smartphones are used in portrait orientation, with the most popular size (6 to 6.5”) showing 91% portrait usage. In 2017 Q2, only 4.2% of all tablets were shown to be <7” in size which most likely explains the increasing trend in landscape orientation usage.

Smartphone screen sizes of 5.5 to 6” grew from only being 7.5% in 2014 to 43.3% in 2017, which is a monumental increase in the percentage of them in the market. The trend continues to grow and with it we see that the screen size of the most used smartphones (5.5 to 6” and 6 to 6.5”) directly correlates to the sizes with the highest use of portrait orientation.

As you transition from the large smartphone size (6.5” to 7”), you encounter two tablet categories:
1) smaller “mini” tablets (less than 9″ diagonal screen size), and
2) full-size, larger tablets (over 9″ diagonal screen size).

Moving from the large smartphones to the “mini” tablet size (7-8”), there is an immediate 34% increase in landscape orientation usage. Landscape usage continues to grow as tablet size increases. (The 8 to 9” category is the only exception to this trend, but it is still 17% higher than the large smartphone category).

Larger tablets are more likely to be used akin to a desktop computer with users purchasing a keyboard and using it in landscape orientation because the screen size is naturally bigger. There are certain applications that also force the user to use landscape orientation such as Netflix and YouTube which are more likely used more on larger tablets for viewing pleasure. However, the “mini” tablet segment is more likely to be used as readers – or for reading websites that are more prone to a single vertical column.

Apple and Everyone Else

Apple is the only brand with more landscape orientation. This can be attributed to the Apple iPad Airs (9.5 to 10”) which hold the most significant market share for tablets.  Samsung controls the tablet market share in both South America and Africa with their Samsung Galaxy Tab 3 Lite (7 to 7.5”) but that still pales in comparison to the grasp Apple has on the market. The smaller screen size tablet could attribute to a more even distribution of usage between portrait and landscape orientation.

Learn more about mobile trends by subscribing to MOVR – the Mobile Overview Report.
By Rahul Reddy


Galaxy S8 Adoption Trends: May 2017 Update

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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Apple’s iPhone 8 Will Need to Displace iPhone 6S To Become Most Used Smartphone in the World

Despite Apple iPhone 7 Launch

RESTON, Va., May 10, 2017 — ScientiaMobile released their Mobile Overview Report (MOVR) last week, in which it found that the iPhone 6S was the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago.

According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone 6S usage continues to grow despite the iPhone 7 launch. The iPhone 7 user-base is still on an upward trajectory, ending March at 3.6%, earning third place among iPhones. Given the size of the iPhone 6 user-base, the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers.

Apple iPhone launch history indicates that the Apple iPhone 6S is the most used Apple smartphone.
Apple iPhone launch history indicates that the Apple iPhone 6S is the most used Apple smartphone.

This launch trend history is helpful to e-commerce and advertising websites, who rely on mobile optimization to display their products and services accurately and within seconds to customers across all devices. ScientiaMobile offers its WURFL device detection for mobile optimization, image optimization, and device analytics solutions for 99% accurate device detection for companies like Facebook and Google.

In addition to the iPhone device trends, this quarter’s MOVR looks at:

ScientiaMobile also offers premium mobile reporting for investment, consulting, telecommunications, and other industries interested in in-depth analysis for their client or research needs. For a customized report, please contact sales.

Press Contact:
Bethany Libus
Direct: 703-310-6650 Ext. 118
ScientiaMobile HQ
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Suite 220
Reston, VA 20191

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