mobile conversions

4 Steps to Accelerate Image Delivery in Shopify

Shopify is one of the more popular “webshops-in-a-box” solutions out there. It’s very easy to get started and it includes all the functionality users need to start a ready-to-use web shop. Managing product images is quite easy. Images are served from Shopify’s own CDN (Content Delivery Network). However, Shopify’s CDN lacks the crucial functionality to fully optimize images – especially for mobile. Mobile commerce will account for more than two billion transactions by the end of 2017 and will only increase in importance over time. Given this trend and the critical importance of mobile when researching and buying a product online, it’s a smart investment to ensure all your product images are optimized for mobile. This article will demonstrate how to implement ImageEngine in your Shopify theme.
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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact,mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.


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