mobile conversions

More Online Shopping Begins and Ends with Mobile

According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.

The first touch was made up of 40% of smartphones while only 37% consisted of desktop users.  While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over desktop devices. This runs counter to the old traditional wisdom that consumers start on mobile, but move to desktop to finish a purchase.  In fact, even more checkout purchases were made on mobile phone than the initial touch by 2% (42% in total) where as desktop dropped to only 36% of the final touch. [Charts below]

 

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4 Steps to Accelerate Image Delivery in Shopify

Shopify is one of the more popular “webshops-in-a-box” solutions out there. It’s very easy to get started and it includes all the functionality users need to start a ready-to-use web shop. Managing product images is quite easy. Images are served from Shopify’s own CDN (Content Delivery Network). However, Shopify’s CDN lacks the crucial functionality to fully optimize images – especially for mobile. Mobile commerce will account for more than two billion transactions by the end of 2017 and will only increase in importance over time. Given this trend and the critical importance of mobile when researching and buying a product online, it’s a smart investment to ensure all your product images are optimized for mobile. This article will demonstrate how to implement ImageEngine in your Shopify theme.
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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact, mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.


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