Average Age of Smartphone in Asia: 2017 Q4

In Asia, we broke apart each country’s average age of smartphones for 2015 to 2017. Then, we explored the differences in ages based on the smartphone OS (Android or iOS). In the two separate graphs below, we show the findings. For a more detailed report covering additional continents and countries, please download our 2017 Q4 Mobile Overview Report (MOVR) Read More…

How to Correctly Form User-Agents for Mobile Apps

Native apps, Mobile apps, or just apps. We call them different things and we use them all the time. User-Agents for Mobile AppsFrom a business perspective, apps complement mobile and desktop sites. They are natural extension of an online strategy. Because of this, it’s important to take the necessary steps to make sure the native apps, and their versions, are identifiable. This is critical both from an analytics perspective as well as from a devops or support perspective. Native apps have much in common with the web. Apps often use the same online resources as the web site like RESTful APIs, images or videos. Because these resources are shared, it is very important to correctly form User-Agents for mobile apps to identify who is using the resources. Is the user on the Android app or iOS app? Which version of the app? Which OS version? And so on.

There are two kinds of mobile apps: 1) fully native apps, and 2) webview-based hybrid apps.  In this post, we will focus on fully native apps where HTTP requests are sent by the native code.

If you are interested in webview-based hybrid apps where a browser window is wrapped in a native shell, then check out this other post on User-Agent strings for hybrid webview apps.

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Correctly Form User-Agents for Webview Apps

User-Agents for WebviewHybrid webview apps are a popular and cost efficient way to distribute online properties through app stores. A hybrid app is a native application with all the bells and whistles, but some part and sometimes even all functionality is developed using HTML, CSS ,and JavaScript and rendered by a webview component. This is why the hybrid app is also called a “webview app”. You can think of the webview component inside the app as a browser window. Inside the browser window, a webpage or web app is rendered. This page or app is communicating with a server on the internet, just like a web browser. We know how important the User-Agent string is for device detection in web browsing, and correctly formed User-Agents for Webview Apps is just as important for effective browsing, analytics, and targeting.

This article will teach you how to steer away from the generic defaults and correctly form a meaningful User-Agent for hybrid webview apps on mobile devices running the most popular platforms. If your app does not use webviews , then please read this post to learn how to structure User-Agents for native mobile apps.

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Most Used Chipsets: Samsung and Apple Smartphones

Samsung Chipset Exynos 9Apple Chipset A8Samsung Chipsets

It’s no secret that Samsung uses both its own Exynos chipset as well as Qualcomm’s Snapdragon. Our most recent MOVR (Mobile Overview Report) 2017 Q2, found various versions of the Exynos chipsets account for 73%, whereas Snapdragon accounts for 24%.
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Galaxy S8 Adoption Trends: May 2017 Update

The Galaxy S8 launch has been exciting to watch and also interesting to compare to Apple’s recent launches. Our recent mobile data report, Mobile Overview Report (MOVR), found that the Apple iPhone 6S is the most used smartphone in the world and that the Samsung Galaxy S7 is the most used Samsung in the world in Q1 2017.

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact, mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever

A funny thing happened at Mobile World Congress 2017. Mobile World Congress 2017It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310.

It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.
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Adaptive Design vs. Responsive Web Design: RWD Pundits Come Full Circle

Luca Passani, CTO @ScientiaMobile, January 2017

I had not blogged for some time, but listening to a conversation that involved Ethan Marcotte and Karen McGrane the other day inspired me to hit the company web log with a new post. The reason for this is because I heard something that I consider big. Very big.

mobile web performance, adaptive design vs. responsive designEthan and Karen are two venerable authorities when it comes to the topic of Responsive Web Design (RWD). Plus, they have real experience with web projects, including mobile web, for large enterprises. This is why, when they speak, taking notice is often a good idea. The conversation on the status of RWD was no exception, because there was a point made by Karen, which Ethan subscribed to, that Adaptive Design is not really defined the way a lot of people say it is.

Before I get to the point, let me revisit what Adaptive Design means to many and how it relates to RWD.

For most authors who have embraced Responsive, Adaptive Design is the evolution of Progressive Enhancement and Mobile First. The adoption of those two philosophies, augmented with the ability to address a set of form factors through Media Queries and breakpoints, is the basis for what they call Adaptive Design. Media Queries are essentially conditional CSS rules that can be evaluated (client-side) based on media features, such as certain minimal screen-size intervals (the breakpoints) in order to tailor the UX for users of smartphones, tablets, and desktops. Read More…

Secrets of Black Friday: Sneak Peek

2015 to 2016 Comparisons


This Black Friday and Cyber Monday saw a different level of mobile E-Commerce traffic than last year. Most notably, the average mobile engagement on E-Commerce sites was higher overall as well as beginning Black Friday peak traffic a few days earlier.
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5 Cosas Principales que Debe Saber Sobre los Usuarios Móviles en México


  1. Mayor uso de teléfonos inteligentes (Smartphones)

    En comparación con los Estados Unidos, México tiene un porcentaje más alto de usuarios de teléfonos inteligentes que los EE.UU en un dos por ciento. Sin embargo, cuando comparamos la cantidad de uso de tabletas, México estaba ligeramente por detrás de los EE.UU en un dos por ciento. En general, México y los EE.UU tienen un factor de forma muy similar con casi ningún uso de teléfono de función básica (Feature Phone).

  2.   Samsung lidera otros fabricantes

    Con el uso de smartphones y tabletas en México, Samsung es el ganador. El smartphone superior en México es el Galaxy Core II Duos y la tableta superior en México es el Galaxy Tab 3 7.0. Esto demuestra una gran diferencia entre el mercado del EE.UU de smartphones y tabletas que prefiere a Apple en gran medida a través de Samsung.

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