According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact,mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.
RESTON, Va. December 21, 2016 — CIOReview selected ScientiaMobile’s ImageEngine CDN as one of the 20 Most Promising CDN Solution Providers for 2016. In an interview, Steve Kamerman, ScientiaMobile’s COO & Co-Founder, identified emerging trends in value-added services for CDNs and explained how ImageEngine delivers properly-sized images to a growing mobile audience.
“Image optimization simultaneously reduces image payload and significantly improves page-load speed, all the while leveraging the latest technology like HTTP/2, Client Hints, and Resource Hints,” said Kamerman.
ImageEngine is unique among CDNs and image resizing services because it proactively identifies devices by using WURFL device detection. ScientiaMobile’s WURFL device detection solution works by probing incoming HTTP requests and matching them to more than 50,000 device profiles. Businesses can use this real-time device information (e.g. model, OS, price, screen size, browser) to dynamically optimize their offerings, web experiences, and reduce image payload. ScientiaMobile has invested substantial engineering resources to enhance accuracy and speed to support web leaders and CDNs like Verizon EdgeCast.
“As we address the needs of various industry verticals, we may well intersect with the CDN space. We’ve been doing mobile optimization since 2001 and are growing at a great pace. We are committed to applying our experience and industry leadership to improving the CDN space. Our goal is to help combat the commoditization that is occurring among CDNs,” added Kamerman.
Client Hints usage is growing for to help optimize images. The Mobile Overview Report 2016 Q3 (MOVR) shows 6% of images from Chrome browsers now use client hints. And both mobile and desktop usage is growing.
Client Hints is an initiative from Google that addresses the shortcomings of handling responsive images only by markup. It’s simply too cumbersome and difficult to scale.
The draft specification states
An increasing diversity of Web-connected devices and software capabilities has created a need to deliver optimized content for each device.
The Mobile Web Camp has been pushing this approach for years. The need for optimization is critical for a good user experience on mobile devices.
2017 - ScientiaMobile, Inc. All rights reserved. WURFL® is the registered trademark of ScientiaMobile, Inc.