According to the recent Monetate quarterly report, the most important device for online shipping is the smartphone. The study analyzed more than 2 billion eCommerce session in Q4 2017, specifically the recognizable consumers on multiple devices.
The first touch was made up of 40% of smartphones while only 37% consisted of desktop users. While this initial shopping session will not phase many who have been following the eCommerce trend, many of which indicate that the initial shopping journey has switched to mobile, it may be surprising to the eCommerce industry that the majority of final transactions happen on mobile over desktop devices. This runs counter to the old traditional wisdom that consumers start on mobile, but move to desktop to finish a purchase. In fact, even more checkout purchases were made on mobile phone than the initial touch by 2% (42% in total) where as desktop dropped to only 36% of the final touch. [Charts below]