At the beginning of the iPhone X launch, there were many challenges to get the phone into the hands of consumers, but one thing is for sure, its select consumer group with a higher willingness-to-pay is smaller than that of the masses who purchased the iPhone 8 or iPhone 8 Plus. What is striking is that the middle of the road or “Goldilocks” approach really did work for Apple. From our findings, the iPhone 8 Plus, the middle market iPhone offered at a Manufacturer’s Suggested Retail Price (MSRP) of $799, was the most popular recently launched iPhone over the past month, starting off at more than 0.26% of all smartphones and growing to 0.40% of all smartphones used.
RESTON, Va., May 10, 2017 — ScientiaMobile released their Mobile Overview Report (MOVR) last week, in which it found that the iPhone 6S was the most used smartphone model in the world. This is despite the Apple iPhone 7 launch in September 2016, eight months ago.
According to the Q1 2017 MOVR, the Apple iPhone 6S became the most used in February 2017 and is now at almost 8% of all global smartphone browsing. In comparison, the iPhone 6 peaked in popularity a year earlier, February 2016, at 14.6%, 488 days after launch. Today, the iPhone 6S usage continues to grow despite the iPhone 7 launch. The iPhone 7 user-base is still on an upward trajectory, ending March at 3.6%, earning third place among iPhones. Given the size of the iPhone 6 user-base, the upgrade potential for the iPhone 7 and 8 is significant if Apple can retain customers.
This launch trend history is helpful to e-commerce and advertising websites, who rely on mobile optimization to display their products and services accurately and within seconds to customers across all devices. ScientiaMobile offers its WURFL device detection for mobile optimization, image optimization, and device analytics solutions for 99% accurate device detection for companies like Facebook and Google.
In addition to the iPhone device trends, this quarter’s MOVR looks at:
Top smartphones, tablets, and operating systems trends
ScientiaMobile also offers premium mobile reporting for investment, consulting, telecommunications, and other industries interested in in-depth analysis for their client or research needs. For a customized report, please contact sales.
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