Archive for March 2017

ScientiaMobile Adds Golang Module to WURFL Device Detection

ScientiaMobile Releases WURFL for Golang API to Serve the Growing Community of Enterprises that Require Elegant, Performant, Multi-Threaded Solutions for High-Traffic Services   RESTON, Va., March 30, 2017  — ScientiaMobile has released a new module of its WURFL InFuze device detection solution for the next-generation language Golang. Building on Golang’s strength as a compiled language for concurrent transactions and scalability, WURFL InFuze provides developers with easy integration of mobile device intelligence for their server-side applications. “We have seen new and existing customers adopt Golang as the programming language of choice. This is hardly surprising. Elegance, the speed of a compiled […]

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53% of Mobile Site Visitors Abandon if it Takes More Than 3 Seconds to Load Page

According to a recent Google study, more than half of mobile visitors will leave if the website takes longer than three seconds to load. And one in two mobile visitors expect their page to load in less than two seconds. This is especially important to the e-commerce and advertising community who rely on image-heavy content to drive many of their conversions and sales. In fact,mobile sites which load in only five seconds earned almost twice as much mobile revenue compared to ads which had site load in 19 seconds.

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Lessons Learned from Mobile World Congress 2017

Effective Mobile Advertising More Important than Ever A funny thing happened at Mobile World Congress 2017. It stopped being about handsets. Proof? The biggest buzz went to Nokia’s retro 3310. It started, instead, to be about “getting the current [advertising] ecosystem working as effectively as possible.” The advertising community has stopped holding its breath for a mobile handset to arrive or relying on network providers to introduce new breakthrough technology.

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