Archive for November 2016

Using Smartphone Price in E-Commerce and Advertising

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us. How E-Commerce and Advertising Can Use the Price of a Device E-commerce and advertising companies can benefit from linking indicators of willingness to buy (or price elasticity) to the products they are selling. The price […]

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Accuracy of our Device Intelligence

“We know every device that has a browser on the planet.” -Krishna Guda, Co-Founder & CEO When it comes to identifying mobile traffic for our customers, we pride ourselves in maintaining industry-leading accuracy of approximately 99 percent. But we don’t stop here. We are constantly improving and advancing our detection software to give our customers the most used mobile and tablet identification to optimize their users mobile experience. Why We’re the Best in the Business When compared to others in the mobile detection space, we have far surpassed our competition to offer the most accurate device intelligence solutions for enterprise customers. […]

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This Holiday Season, Convert More Mobile Traffic into Sales

The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion. As a digital marketer, business analyst, or advertiser, it’s critical that your business intelligence properly identifies mobile devices and trends. At ScientiaMobile, we know every device on the planet and are constantly on the lookout for new devices to add to our weekly updates so that our clients’ mobile web experience is always the best it can be. Our […]

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Use HAProxy to Load Balance by Smartphone or Tablet

HAProxy provides flexible and scalable software-based load balancing. And now with the WURFL InFuze for HAProxy module, you can quickly inject WURFL’s device intelligence into HAProxy’s load balancing logic. HAProxy Load Balancing Based on Smartphone, Tablet, or Other Device Form Factor WURFL provides a number of options for load balancing criteria within HAProxy.  We can envision load balancing by operating system, browser type, or the price of the smartphone. In our following example, we load balance based on the device’s form factor.

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2016 Q3 Download Complete MOVR Report

Top 5 Things to Know about Mexico’s Mobile Users

  1. Higher Smartphone Usage Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage. 2. Samsung Leads Manufacturers With both the top smartphone and tablet usage in Mexico, Samsung is the clear winner. The top smartphone in Mexico is the Galaxy Core II Duos and the top tablet in Mexico is the Galaxy Tab 3 7.0. […]

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2016 Q3 MOVR

Device Detection: Apple iPhone 7 Release Trends

Apple iphone 7 release

The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar. But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out. Using our device detection API, we were able to quantify customer adoption of iPhones over the first 14 days following their release. We compared the Apple iPhone 6 and 6 Plus release in 2014 with the iPhone 6S and 6S Plus release in 2015, and the iPhone 7 and 7 Plus release in 2016. Learn […]

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Android Traffic by Price

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using. How Mobile Marketing Tech Leaders Get Ahead Sophisticated brands and mobile advertisers can correlate the smartphone model to other demographic and technographic segmentation criteria, leading to better targeting and improved ROI. But what if you could instantly also know the price of their smartphone. For advertisers, using smartphone price as an indicator of willingness to pay is, well… priceless! We continue to add innovative new […]

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