Archive for August 2016

2016 Q2 MOVR

More Mobile Insights in Google Analytics with WURFL.js

analytics adwords wurfl

The Google Adwords team recently published a post on how to get better insights into mobile traffic on a web site. Most businesses see a shift in customer behavior that indicates customers are both more comfortable converting on their mobile devices and are shifting their research to mobile. To understand this better, we have created a new dashboard for you that helps you analyze mobile specific data for your own website. The problem with this dashboard is that it only shows generic information. Mobile vs. not mobile is is an important differentiator, but “mobile” is a wide definition. The mobile […]

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iPhone Users Moving to Larger Screens

iphone scren size trend Aug 2016

For iPhone Users, Bigger is Better. Smaller is Not. In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”). Today, the “medium” 6S is much larger than its predecessor, the iPhone 5. We classify the iPhone 5’s 4” display as “small”. The “medium” iPhone 6S is the leader in all countries, with over 15% of iPhone traffic in most countries. […]

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Are 3 Image Sizes Enough for Responsive Web Design Sites?

RWD Image Payload Savings with ImageEngine

Are 3 Image Sizes Enough for A Responsive Web Site? The answer is: if you care about mobile performance and payload, then you need a better solution than only 3 image sizes. We evaluated over 53 million requests for images from 1.6 million distinct urls (see our MOVR report). On average, it takes only 8 requests to surpass the need for 3 image sizes. Resizing to the standard 3 versions helps reduce the payload to 63% of the original. But if you automatically detect the actual device, resize, and compress to an optimal size, then you can save 84% of the […]

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5 Steps to Add iPhone Models to Google Analytics with WURFL.js

iPhone Models in Google Analytics

Add iPad and iPhone Models to Google Analytics Do you want to add information on iPhone models to Google Analytics? Then check out our infographic and follow the 5 steps below. Ever wonder why Google Analytics can’t give you more detail about iPhones and iPads?  After all, an iPhone 4, iPhone SE, and iPhone 6S Plus are different phones representing VERY different markets. Wouldn’t it be great to drill down into that detail? Now you can with 5 easy steps: Get a WURFL.js account Insert the WURFL.js script into your page Send the WURFL Device Capabilities to Google Analytics Custom Variable […]

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Is Your Responsive Design Working? Google Analytics Will Tell You

detect iPhone and add to Google Analytics

[This article was originally published in Smashing Magazine.  We have updated the section on Universal Analytics to conform with change by Google Analytics.] By Jon Arne Sæterås and Luca Passani Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those devices. As responsive […]

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Inc. 5000 Selects ScientiaMobile as The Leader in Fast-Growing Device Intelligence Market

ScientiaMobile Ranked 1,295 on Inc. 5000 list Reston, VA.  August 17, 2016. Inc. magazine has ranked ScientiaMobile 1,295th on its list of fastest-growing private companies. This prestigious ranking reflects ScientiaMobile’s leadership in the field of Device Intelligence and Mobile Web Optimization. It also reaffirms the growing use of Device Intelligence among enterprises like existing customers Google and Facebook. “At ScientiaMobile, we use accurate Device Intelligence to offer solutions that improve the mobile experience and make web pages have a faster load-time. Inc.’s ranking confirms what our customers tell us – that device intelligence has a huge impact on results and […]

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