Blog

Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Nov 4th, 2016

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.

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Golang Device Detection and WURFL: an Overdue Marriage

Oct 25th, 2016

“It does not matter how slowly you GO as LANG as you do not stop” – Confucius, slightly adapted

Here at ScientiaMobile, we have heard requests over the last several years for a WURFL API that supported the Go programming language (AKA golang). 

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Client Hints in the Wild

Oct 19th, 2016

Client Hints usage is growing for to help optimize images. The Mobile Overview Report 2016 Q3 (MOVR) shows 6% of images from Chrome browsers now use client hints. And both mobile and desktop usage is growing.

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Recalling Samsung Galaxy Note 7 Not So Easy

Oct 12th, 2016

Update on November 3rd: We now see that users are heeding the recall. Usage for Samsung Note 7 has dropped consistently over the last 3 weeks.  The usage has dropped to 33% of its peak level.

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Case Study: Crazy Factory Optimized Image Delivery

Sep 5th, 2016

Having a rather young audience, mobile and multi-device access is important. Items from the online store is not only browsed on mobile, but also shared through social networks, where the primary use case is mobile. Further, to emphasize the importance of mobile usability for storefronts like crazy-factory.com, one third of all transactions on black Friday 2015 came from mobile devices.

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More Mobile Insights in Google Analytics with WURFL.js

Aug 22nd, 2016

The Google Adwords team recently published a post on how to get better insights into mobile traffic on a web site.

Most businesses see a shift in customer behavior that indicates customers are both more comfortable converting on their mobile devices and are shifting their research to mobile. To understand this better, we have created a new dashboard for you that helps you analyze mobile specific data for your own website.

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iPhone Users Moving to Larger Screens

Aug 19th, 2016

In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”).

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Are 3 Image Sizes Enough for Responsive Web Design Sites?

Aug 19th, 2016

The answer is: if you care about mobile performance and payload, then you need a better solution than only 3 image sizes. We evaluated over 53 million requests for images from 1.6 million distinct urls (see our MOVR report).

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5 Steps to Add iPhone Models to Google Analytics with WURFL.js

Aug 19th, 2016

Do you want to add information on iPhone models to Google Analytics? Then check out our infographic and follow the 5 steps below.

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Is Your Responsive Design Working? Google Analytics Will Tell You

Aug 18th, 2016

Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices.

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