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Using Smartphone Price in E-Commerce and Advertising

Nov 30th, 2016

WURFL is adding more features, accuracy, and speed to their WURFL device intelligence solutions. Currently, we have a new WURFL capability in beta that provides the price of the device at date of the of device release. This new capability is named “Release_MSRP” (Manufacturer’s Suggested Retail Price). We would like selected customers to engage in a beta trial and share their findings back with us.

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Accuracy of our Device Intelligence

Nov 30th, 2016

“We know every device that has a browser on the planet.”
-Krishna Guda, Co-Founder & CEO

When it comes to identifying mobile traffic for our customers, we pride ourselves in maintaining industry-leading accuracy of approximately 99 percent. But we don’t stop here. We are constantly improving and advancing our detection software to give our customers the most used mobile and tablet identification to optimize their users mobile experience.

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This Holiday Season, Convert More Mobile Traffic into Sales

Nov 29th, 2016

The holiday season is right around the corner and more shoppers will shop on their smartphones or tablets than physical retailers for the first time ever. M-commerce sales will account for the bulk of holiday purchases totaling more than $67 Billion.

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Use HAProxy to Load Balance by Smartphone or Tablet

Nov 28th, 2016

HAProxy provides flexible and scalable software-based load balancing. And now with the WURFL InFuze for HAProxy module, you can quickly inject WURFL’s device intelligence into HAProxy’s load balancing logic.

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Top 5 Things to Know about Mexico’s Mobile Users

Nov 8th, 2016

1. Higher Smartphone Usage
Compared to the U.S., Mexico has a higher percentage of smartphone users than the U.S. by two percent. However, when we compared the amount of tablet usage, Mexico was slightly behind the U.S. by two percent. Overall, Mexico and the U.S. have a very similar form factor with almost no feature phone usage.

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Device Detection: Apple iPhone 7 Release Trends

Nov 7th, 2016

The anticipation of an Apple release is always palpable among consumers. The excitement, the long line, and the lure of Apple’s iconic and sleek product design command top dollar.

But how does Apple’s iPhone 7 release compare to the usual iPhone release? We found out.

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Where’s the Money? Target Your Ads Based on the Price of Viewer’s Smartphone

Nov 4th, 2016

When you advertise on the web, there’s not much you can instantly discern about your audience. With WURFL device intelligence, you can now pinpoint the price of the smartphone model your mobile viewers are using.

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