For iPhone Users, Bigger is Better. Smaller is Not.
In the latest MOVR report, we looked at iPhone Screen size trends. We compared Apple’s new model releases, looking to see if there was a preference for size. Roughly, the iPhone SE is small (diagonal display size of 4”), iPhone 6S is medium (4.7”), and iPhone 6S Plus is large (5.5”).
Today, the “medium” 6S is much larger than its predecessor, the iPhone 5. We classify the iPhone 5’s 4” display as “small”.
The “medium” iPhone 6S is the leader in all countries, with over 15% of iPhone traffic in most countries.
The larger 6S Plus has gained over 5% share in the USA, Australia, Viet Nam. In most countries, it ranks ahead of the small iPhone SE by almost 2X.
While only released in March of 2016, the smaller iPhone SE does not appear to have significant share yet.
iPhone Trend Shows Switch to Larger Screens over Last 2 Years
- Usage of iPhones with a 4” display is on a downward trend (-7%). This is despite the release of the iPhone SE in March 2016.
- The iPhone 6 and 6S, with 4.7” displays, grew 5% to end with 49%.
- The larger iPhone 6 Plus and 6S Plus with 5.5” displays have added 4%, ending with 19%.
